I cannot recommend this
Leyland Truguard Pliolite based masonry paint highly enough:
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It fills in small surface cracks, keeps its colour and lasts several years in the wettest of weather conditions. It is available at Johnstone's Leyland Decorating Centres, see here:
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Not only that, but I ordered some more yesterday afternoon from the
Bristol (St Phillips) Decorating Centre and it was delivered free of charge this morning at 9am (Christmas Eve)!